The Audience Business

The Audience Business (£50,425)

The Audience Business (TAB) will develop a Facebook app to increase audience numbers for theatrical and other productions.

The Audience Business (TAB) is a registered charity and was established in 1999 as an audience-focussed agency, to support Edinburgh’s cultural organisations engage the widest possible public. Their core team of 6 works with a broad cross-section of c. 40 of Edinburgh’s theatres, galleries, museums, festivals and large scale touring companies – delivering research services, market intelligence and audience benchmarks, campaigns and pilot projects targeting existing and potential audiences, and facilitating networking and skills development events

TAB will work with Whitespace and TicketSwitch to produce a Facebook ticketing application to be piloted and rigorously tested by The Queen’s Hall in Edinburgh to add value and increase audiences.